Independent Media & Technology
Waters & Co.
Stories Built to Last.
Six shows. Four genres. Eighteen years of independent media. Plus the AI consulting arm that helps other businesses run the way we run ours.
2008
Founded
6
Shows
1,500+
Episodes
4
Genres
Creator-owned, founder-operated since 2008. Pioneered crime podcasting before the genre had a name.
In a world of platform consolidation and corporate podcast networks, Waters & Co. remains independent by design — building media brands and technology products from Wabash, Indiana.
Portfolio
What We Build
Myths & Malice
True crime, hidden history, and unexplained mysteries — investigated with depth and rigor since 2008.
Margin Consulting
We find what's costing you time and money — then build the systems that fix it.
Margin AI
AI agents that manage your operations. Built for how real businesses actually work.
The Network
Six Shows. Four Genres. One Standard.
True crime, forgotten history, the paranormal, and documentary storytelling — each show built to its audience, united by editorial rigor.
Foul Play
Historical true crime. Victorian-era cases told with atmospheric depth.
Obscura
True crime documentary. 50%+ real audio — 911 calls, interrogations, body cam.
Hometown History
Forgotten American stories. Every hometown has a story worth preserving.
The Haunted Bunker
Paranormal mysteries. Three hosts investigate — where mysteries hide.
Founder & CEO
Shane Waters
In 2008, Shane Waters created one of the first crime podcasts as a high school freshman in Indianapolis — not for entertainment, but to inform fellow students about unreported crimes the school wouldn't address. That investigative impulse became a career, a six-show media network, and nearly two decades of storytelling.
Today, Shane combines that same systems-thinking approach with AI strategy — helping businesses implement the automation and operational intelligence that powers his own network.
Independent by Design
Not a subsidiary. Not VC-backed. Not for sale.
While podcast networks consolidate into platform giants, we stay independent. Every editorial decision, every creative choice, every business move — made by the people who built this from a single microphone.
Wabash, Indiana
Built in the Midwest, heard worldwide
Since 2008
Before podcasting went mainstream
Creator-Owned
No corporate parents, no committees
Let's Connect
Press, partnerships, or advertising
Whether you're an advertiser, journalist, potential partner, or just want to learn more about what we're building.