Privacy Policy

This Privacy Policy applies to all websites and services operated by Waters & Co., including watersand.co, mythsandmalice.com, marginai.app, and marginai.consulting. By using any of these sites, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide

• Email address — when you subscribe to one of our newsletters or mailing lists.
• Contact form submissions — including your name, email, and message content when you reach out to us.

Information Collected Automatically

• Anonymous analytics data — we use Plausible Analytics, a privacy-focused analytics tool that does not use cookies, does not collect personal data, and does not track you across sites. Plausible collects aggregate data such as page views, referral sources, browser type, and country of origin — none of which is tied to individual users.

We do not collect sensitive personal information such as financial data, Social Security numbers, health information, or precise geolocation.

2. How We Use Your Information

We use the information we collect to:

• Deliver newsletters and email updates you have subscribed to.
• Respond to inquiries submitted through our contact forms.
• Understand how visitors use our sites so we can improve content, performance, and user experience.
• Maintain the security and reliability of our websites and services.

We do not sell, rent, or trade your personal information to third parties. We do not use your data for targeted advertising.

3. Third-Party Services

We rely on a number of third-party services to operate our websites, deliver content, and manage communications. Each service has its own privacy policy governing how it handles data:

4. Cookies & Tracking

Our websites do not set first-party cookies for analytics or tracking purposes. Because we use Plausible Analytics — which is entirely cookieless — you will not see a cookie consent banner on our sites.

However, some third-party services embedded on our sites may set their own cookies:

• RedCircle — may use cookies or similar technologies for podcast ad measurement and targeting when you listen to episodes through embedded players on our sites.
• Embedded content — if we embed content from platforms like YouTube, those platforms may set their own cookies when you interact with the embedded content. We do not control these cookies.

You can manage cookies through your browser settings at any time. Most browsers allow you to block or delete cookies, though doing so may affect the functionality of some embedded content.

5. Your Rights

You have the right to:

• Unsubscribe from any newsletter or mailing list at any time using the unsubscribe link included in every email we send.
• Request access to the personal data we hold about you.
• Request deletion of your personal data from our systems.
• Request correction of inaccurate personal data we hold about you.

To exercise any of these rights, email us at Hello@Watersand.co. We will respond to all requests within 30 days.

6. Data Retention

We retain your email address for as long as you remain subscribed to our mailing lists. If you unsubscribe, your email address is removed from our active lists. ConvertKit may retain unsubscribed records for a limited period to prevent re-subscription errors; you can request full deletion by contacting us.

Contact form submissions are retained for as long as necessary to respond to your inquiry and for our internal records. Analytics data collected by Plausible is aggregated and anonymous — it contains no personal information and is retained indefinitely in aggregate form.

7. Data Security

We take reasonable measures to protect the personal information you provide. All of our websites are served over HTTPS. Our hosting providers (Vercel and Cloudflare) employ industry-standard security practices including encryption in transit and DDoS protection.

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

8. Children's Privacy

Our websites and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at Hello@Watersand.co and we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

For significant changes that materially affect how we handle your personal data, we will make reasonable efforts to notify affected users — for example, through a notice on our websites or an email to subscribers.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us: